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Digital Marketing Executive (O910159)

Nottingham, Nottinghamshire

Marketing & Media

£18,000 - £22,000 per annum

Full time / Permanent

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Job description

Overview

Our Client is part of a large Technology Group, a well established software company based in the UK with offices in the Middle East. Their core focus is to enable construction companies to achieve and maintain competitive advantage through the use of their specialist application suite. As part of an ambitious program of expansion, they are seeking an experienced Digital Marketing Executive to join their team.

Role Profile

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email and social media
  • Enhance and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies with the Sales team
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Create Sales Funnels supported by automated lead nurturing campaigns
  • Instrument conversion points and optimise user funnels
  • Collaborate with agencies and other vendor partners
  • Online sales tools, including ROI calculators
  • Deliver qualified new leads consistently for the Sales team
  • Manage editorial and content calendar for articles and social media posts
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Person Profile

  • Degree in Marketing and/or accredited courses in Digital Marketing
  • Proven working experience in digital marketing for software or technology company
  • Google certification would be a distinct advantage
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g. Google Analytics)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Experience of LinkedIn marketing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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