I am a Job Seeker looking for work

Overview

Our Client are a leading communications brand with an outstanding reputation for customer service and value commitment. An opportunity has now arisen within their team for an experienced Head of Marketing.

The core purpose of the Head of Marketing role is to define, lead the development, execution and communication of a comprehensive Communication Plan and integrated engagement strategies that build awareness, create engagement opportunities, drive customer and revenue growth and enhance the Sure brand in the markets we operate.

Key duties will include:

• Lead the development and delivery of inspiring and impactful through the line marketing campaigns to drive awareness, create engagement and support delivery of the consumer and business segment acquisition and revenue targets
• Own the 12 month rolling calendar of marketing activity and its execution, ensuring all communications plans are consistent, driving sales and growing brand equity across all areas of marketing including Digital, Social, CRM, and PR
• Define brand strategy and a roadmap for driving brand differentiation and leadership amongst all business and consumer segments, and employer brand across all markets. Build a consistent branded experience across all internal and external communications touchpoints
• Drive post-campaign evaluation of communication campaigns and communicate performance internally. Implement learnings to ensure optimization of communications
• Own the strategic selection, management, and performance oversight of external creative, PR, and digital agencies, ensuring alignment with business objectives and marketing goals
• Oversee reactive and issues management PR alongside key senior stakeholders. Ensuring the PR agency deliver the best quality outputs and maintain postive brand perceptions in each market
• Lead and develop your team to deliver excellent communications across all channels and in all markets
• Manage the communications marketing budget and maximise the return on investment

The ideal candidate for the role of Head of Marketing will have:

• Minimum 5 years' marketing / communications experience and 3 years' experience in a similar role in a related sector
• Good understanding of telecoms products, in consumer and business segments
• Excellent understanding of commercial strategies, objectives and ability to articulate link between desired outcomes and marketing strategies
• Demonstrable track record of developing brand and product marketing strategies on a long-term basis in consumer and/or business segments
• Proven track record in campaign management, measurement, and development
• Knowledge and experience of leveraging digital communication channels and techniques
• Experience of managing external creative agencies
• Ability to effectively manage and motivate internal marketing teams across different locations

Desirable:

• Tertiary qualification in marketing
• Management qualifications/training, including self-development